About Steve Trang
I don’t sell AI. I build the AI that sells.
I’m Steve Trang, founder of Objection Proof AI. We build AI that answers leads, follows up, books appointments, and handles objections the way your best closer does. As of Nov 2026, that’s 168 clients and $1.9M in ARR.
Most people talking about AI and sales have never carried a quota. I’ve been in the trenches since 2005, and I’ve trained thousands of salespeople to close since 2019.
I didn’t plan to build an AI company. My clients made me.
My clients were real estate investors and wholesalers. Good operators. Great at finding deals. And completely burnt out by their salespeople.
Reps who didn’t call back. Reps who folded at the first “I need to think about it.” Reps who quit right after they finally got trained.
They kept asking me the same thing: “Steve, can you just build something that does this right?”
So I did. That’s Objection Proof AI.
Most companies build a product, then go looking for a problem. We started with the problem, and the people who had it asked us to fix it.
Why I’ll never stop
I was born in a refugee camp in Trieste, Italy. My family came to America when I was a little kid.
My grandparents lost everything to communism. Twice. Once in China, then again in Russia.
My parents rebuilt from nothing. They worked their butts off so I could have a good life in America.
That’s why I take this personally. Capitalism isn’t a theory to me. It’s the reason my family got a second chance. Free markets let a refugee’s kid build a company and help business owners keep more of what they earn.
So I’m on a mission to preach capitalism. Building companies is how I do it.
What I’ve built
Some people talk about business. I’d rather show my work.
Founder, Objection Proof AI.
Built because my clients asked for it.
Trained thousands of salespeople to close since 2019.
In real estate since 2005.
I started right before the crash.
Top 0.1% Realtor in 2013.
1 in 100 homes were sold by my brokerage in 2015.
Co-founded Scottsdale Community Bank.
Host of Disruptors.
379 episodes and 4.8M views on YouTube, with operators breaking down what actually works in sales, AI, and growth.
Dozens of stages.
I speak about AI and sales, and I talk about what I’ve built, not what I read in a newsletter.
What I believe about AI and sales
AI won’t replace your sales team. Reps who can’t handle objections will.
The old way
Buy more leads, hire more reps, hope someone closes.
The new way
Work every lead you already paid for, and let AI handle the follow up and the first round of objections.
The old way treats sales like luck. The new way treats it like a skill: trained, measured, and backed up by AI that never forgets to follow up.
Your leads don’t die because the market is slow. They die because nobody called back, and the one person who did didn’t know what to say after “no.” That’s fixable.
See it for yourself
If you’re tired of paying for leads your team never works, let me show you what Objection Proof AI books for you.